Content marketing forms the basis of your digital presence. And SEO is the chariot that pulls your content marketing efforts towards fruition. With the right keywords, multiple assets and strong links, your website can rank higher on search engine result pages and defeat competition in the digital battlefield.

A digital marketing agency holds the potential to scale up your business and drive it in the desired direction. However, there are factors that need due consideration before you hand over the baton of your digital presence to someone. Here is an in-depth analysis that will help you begin your journey.