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Why paid media should be your go to marketing strategy

The digital landscape is vast, and success is guaranteed only for the ones who understand how to navigate it successfully. Paid media is a tool that, when used properly, can connect you to the right people. Read the blog to know more. A strong digital presence today holds the power to define the success trajectory of your brand. Leveraging multiple social media channels and numerous types of content assets is the first step to creating a marquee winning strategy. When you develop a new asset, the priority is to reach as many people as possible. The right way to do it is to promote it to the right set of audiences. Paid media is a great tool that bridges the gap between your services and your target audience.

What is paid media?

When a third party promotes your content on your behalf, the format is referred to as paid media. Placements like video ads, pay per click (PPC) ads, sponsored social media posts, pop-ups, etc., are some of the formats covered under paid media. Depending on your requirement and strategy, you can choose the ones that suit you the best and select a paid media agency in Delhi, Mumbai or elsewhere to execute your projects.

Uncovering the strategy for paid media campaigns

With options galore, you might feel like exploring all of them. However, it is always best to take a step back and find out answers to the following points.

  • Your goals
  • Your products and services
  • Your competition
  • Your audience

Keep these points as your strategy blueprint for advertising your brand in the right direction. Revisit this from time to time and modify it as per your need before investing money into paid media.

Types of paid media

Paid media offers numerous options and there is something for every business to benefit from. So, if you know which website, social media platform, or devices your audience uses, reaching them is easy.

Here are different types of paid media

1. Search engine optimisation

What is the first thing you do when you want to learn about a new topic, want to buy something, or try out a new place for food? You Google it. This is exactly where your money should be. Google, Bing, Edge, and many other options are available for your products to be. Select the keywords you want to rank for, invest the dedicated amount, create your ad, and see the magic happen. The best part about using search engine optimisation is that you decide where you want to be. If you’re willing to bid put in more money, you can be the first search result and advertise to serious buyers.


2. Display advertising

A vibrant banner while exploring a website or going through the news has a possibility to attract the reader. This is what a display ad will do. It is a paid ad that uses images, text, audio, and video formats to encourage viewers to click and redirect to the desired landing page. Google Display ads are a brilliant example of this format. With a network as wide as Google, the reach is limitless and the results are exactly what you desire. The only first step you need to take is to find a digital marketing agency in Delhi, and you are all set.

3. Paid social media advertising

Much like its name, paid social media marketing is when you pay social media platforms to run your ads and reach the desired consumers. Social platforms are easily accessible, and people use them regularly, not only to catch up on their loved ones but also for shopping, inspiration, and many other reasons. With configurable ads, you can reach the segment of consumers that you want and reap the true benefits of social media.


You’ve already heard content is king. It is the backbone of every digital effort you make. However, the importance of context should not be undermined. Tailoring your content to fit the behaviours and preferences of your target audience across different platforms is pivotal in moving ahead. Engaging blogs, captivating visuals, and shareable social media content all play an essential role in creating a compelling and comprehensive digital experience. The opportunities that paid media brings to the table have the potential to expand your business beyond your imagination. It is about finding the right partner who can help you implement the right strategy, at the right time. With a paid media agency, you can expedite your processes and get real results that scale your business to new heights.

To know more about how we can help you devise a winning digital marketing strategy, reach out to us at or fill the form below.

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