Digital Global Agency of Record for HP

Building a decades-long relationship as the go-to experts.

HP Inc. is a global technology company offering innovations intended to make life better for everyone, everywhere.

CHALLENGE. Designory has been a Digital Global Agency of Record for HP Inc. since the HP-Compaq merger in 2002, and our relationship goes all the way back to helping Compaq launch their initial websites in the mid-90s. In recent years, we’ve tackled a wide range of projects for HP Inc., including everything from conversion optimization and redesigns to new initiatives and social media campaign integrations. The challenge with a decades-long relationship like this one is ensuring that we continue to evolve with HP and come through for them, again and again. 

SOLVE.  We use a multifaceted approach to stay ahead of our client’s needs and to exceed their expectations. First, we ensure that we are a reliable, efficient, and knowledgeable partner for HP’s consumer and business units. Second, we provide seamless communications between ourselves, multiple HP stakeholders and other agency partners. Third, we provide premium services on both a worldwide and regional level that support the company’s global needs.

RESULT. As HP Inc.’s Digital Global Agency of Record for over 15 years, we’ve created a level of cohesion for the brand and have become their go-to experts for key initiatives. And because we have a deep understanding of our client’s business, we’re able to bring everything together, leverage the right resources, pinpoint any gaps, and ensure the job is done accurately and efficiently—ultimately providing a consistent, on-brand product, no matter the ask or the reach.